UPDATE 4/11/2023: I wrote this blog post 8 years ago. Do not follow the advice here. I have learned SO MUCH since then. If you want advice for making art prints from your paintings, join my discord server and ask me directly as my recommendation may change depending on your needs and what my current knowledge of the printing options are.
When I started selling my watercolor paintings, I only sold originals. It soon became obvious to me that this was not a sustainable way to make money off my art. The watercolor cards and watercolor paintings I produced were well-loved and well-received, but in order to offer the art at a price that was fair for the time I put into each piece, the end product was too expensive for most people.
That’s when I started looking into printing services.
It is more difficult to create prints from watercolors than from other kinds of paintings because of the translucent nature of the watercolor. You cannot simply scan and print these images at a Kinkos while retaining the true nuanced nature of the original work. I understand that no print will ever be as good as the original, but there is a certain level of quality I expect from anything I sell. I refuse to put my name on a product that is subpar.
I explored dozens of businesses that offered reproduction services. The easiest services to find are professional reproduction services that will professionally reproduce your artwork for a hefty price. Sometimes these companies require that they manage the printing of the reproductions, as well. Oftentimes there are requirements on how many prints you create; a 100 print minimum is not uncommon. As a small-scale artist who was just getting started, these options did not suit my needs. I needed a DIY option.
Here is what I found. (more…)